A Branding & Marketing Strategy Agency

BrandThink is a branding and marketing strategy agency committed to creating strong brands that drive business performance.


Branding Solutions

As your strategic branding partner, we’ll uncover the issues that are holding your brand back.  Then we solve them. Whether it’s a refresh of an existing brand or a more comprehensive strategic brand exercise, our goal is to help our clients craft brands that stand for something and ultimately stand out from the competition.

  • Create product differentiation and improve perceived value
  • Increase customer retention and relevancy in their hearts and minds
  • Adjust your offering to deliver against new industry and consumer trends
  • Expand beyond current customer bases, product lines, or markets
  • Stand out from the competition
  • Create product differentiation and perceived value

We believe that creating strong brands does not hinge on big budgets, but on well defined simple strategies that motivate teams and engage customers. We use a collaborative process that ensures we develop and strengthen your brand and generate alignment and buy-in from your organization.  At BrandThink, we are passionate about brands.

I had the pleasure of working with Karen over the last two years on multiple brand & marketing redesign projects at Greenleaf Hospitality. Her expertise and guidance enabled us to grow our wedding business over 20% in the first year after relaunching the Wedding Studio brand. She also was critical in successfully relaunching our Zazios restaurant concept in February 2016 and in creating the long term brand and marketing strategy for our Kalamazoo Wings ECHL hockey team.

Kenneth Diggs

Chief Financial Officer at Greenleaf Hospitality Group

Winner of the 2016 MiBiz CFO of the Year Award